Eat Them to Defeat Them is the award-winning campaign to get kids eating more vegetables. 80% of kids don’t eat enough vegetables. If you are worried about your child’s mood, behaviour and learning, a good place to start is their diet.
Eat Them to Defeat Them was created by Veg Power and ITV as a fun way to encourage kids to eat more veg. There is a massive TV advertising campaign, activities in thousands of schools, and our websites full of tips, hacks, advice and fun to help you succeed.
Over 1 million children took part last year. More than half of their parents say the kids ate more vegetables as a result. Even 35% of parents with fussy eaters, who eat next to no vegetables, said their kids ate more vegetables thanks to Eat Them to Defeat Them – it could work for you!
Here’s four simple things you can do to prepare to make the most of Eat Them to Defeat Them 2023:
2 – Be in the know
Register for the Simply Veg email to keep those tips coming and to be the first to know when we release Eat Them to Defeat Them 2023
3 – School?
Find out if your school is taking part. If not, send them our way. They need to register by mid-January. It’s 100% free.
4 – Prepare for victory!
If your school can’t take part then head back here in February half-term as we’ll have tips, hacks, games, downloads a huge competition and lots of family fun!